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The Crux Episode 9: Essential Google Analytics Skills for Digital Marketers

David Oltean | August 24, 2020 | Measurement & Analytics, The Crux Podcast

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In episode 9 of The Crux, David Oltean and Robbie Bolog discuss their favorite features within Google Analytics and the essential measurement and analytics skills all digital marketers should have.

This Episode Helps to Explain:

  • The five primary report dashboards within Google Analytics and their purposes
  • Which reports typically provide the most insight to in-house marketers and specialists
  • The importance of the Acquisition report for justifying budgets or campaigns
  • Why all marketers should understand Google’s Default Channel Groupings along with traffic mediums and sources
  • The importance of configuring goals and events within Google Analytics
  • The value of Google Tag Manager for configuring goals
  • How to develop your Google Analytics and Tag Manager skills

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