Climb Logo

Climb Marketing Blog

Climb Marketing/Our Blog/The Crux Episode 23: Copywriting Tips for B2B Websites

The Crux Episode 23: Copywriting Tips for B2B Websites

David Oltean | December 23, 2021 | Digital Marketing, SEO, The Crux Podcast

Spotify | Apple Podcasts | Google Podcasts | Anchor.fm | Pocket Casts | Overcast | Breaker | RadioPublic

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience’s questions, problems, and pain points with website copy. The discussion also covers how to write website copy that appeases potential customers and search engines alike.

This Discussion Helps to Explain:

  • The importance of receiving feedback directly from customers or sales teams to help write copy
  • The value of creating granular or specific pages for SEO purposes
  • The dangers of centering website copy around “custom,” “turnkey,” or “bespoke” solutions
  • Considerations for displaying pricing or price ranges for B2B products/services
  • The importance of keyword research to better understand valuable page topics and search intent

Related Resources:

Join the Conversation!

Do you have any B2B copywriting tips you’d like to share? Have any questions or topic suggestions for the Climb Marketing team? Want to join us as a guest on a future episode? Please email us at thecrux@climbmarketing.com. We’d love to hear from you!

Don't Miss Our Expert Insights

Subscribe to the Climb Marketing newsletter and be the first to hear about industry news and client success strategies that could help your company gain visibility online.

  • Climb Marketing needs the contact information you provide to us to contact you about our products and services. To learn more about our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.