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In this episode of The Crux, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wouldn’t want your company to be affiliated with. The discussion also covers Climb Marketing’s recent efforts to prevent ads from displaying on websites with hateful content or misinformation by creating an exclusion list that is free to the public.
This Discussion Helps to Explain:
- How the Google Display Network works
- How Google Ads users can review the placements of their ads
- How advertisers can exclude web properties from their campaigns
- Google’s struggles to proactively combat malicious web properties and misinformation
- How uploading exclusion lists can be a more direct way to ensure ad placements align with company values
Related Resources:
- Climb Marketing’s Hate & Misinformation Exclusion List
- ‘Is Your Ad Campaign Funding Hate and Misinformation?’ – Climb Marketing blog
- An overview of the Google Display Network
- ‘Google and Facebook Take Aim at Fake News Sites’ – New York Times
- ‘Google is placing ads next to COVID-19 misinformation on conspiracy sites’ – Fast Company
Join Us On Our Podcast!
Do you have any experiences of your own with questionable Google Ads placements? Want to join us as a guest on a future episode? Please email us at [email protected]. We’d love to hear from you!