In episode 19 of The Crux, David and Robbie discuss the importance of personalizing digital marketing campaigns with Nate Langley, Chief Marketing Officer of Applied Fitness Solutions. Nate shares his experience with taking a human-first approach to marketing and tips on how to execute successful personalized campaigns.
Featured Guest – Nate Langley of Applied Fitness Solutions:
Nate Langley is the Chief Marketing Officer at Applied Fitness Solutions and has worked in marketing in the fitness industry for over a decade. Applied Fitness Solutions has three training facilities in southeast Michigan and offers a personalized approach to fitness and exercise. The AFS community is designed to meet members where they are and create a comfort level with the experience of movement. As members progress throughout the program, they can dial the amount of guidance they want up or down based on their needs. AFS has also worked with our team at Climb on digital marketing and advertising campaigns.
This Discussion Covers:
- How personalizing marketing campaigns can help in competitive industries
- The importance of understanding your customer
- Which digital platforms work well for personalized campaigns
- How to balance personalized marketing efforts with other campaigns
Be Featured on The Crux!
Do you have any questions or feedback for Nate or experiences you’d like to share with personalized marketing campaigns? Please email us at firstname.lastname@example.org. There’s a chance we’ll feature your comment or question on an upcoming episode.