If you’ve ever worked on a new website project, you’ve probably come across web development agencies that claim to have “SEO built in” to their websites or that they offer “SEO-friendly” websites. But what do these claims actually mean? In this episode of The Crux, David and Taylor share their experiences with SEO offerings from web developers and give marketers some advice on vetting website proposals from an SEO perspective.
This Discussion Helps to Explain:
- What features are typically included for “SEO-friendly websites”
- What features usually aren’t included for “SEO-friendly websites”
- Why “built-in SEO” is a misnomer and a cause for concern
- What SEO details marketers should look for with website RFPs
- Why content scalability and flexibility is crucial for “SEO-friendly” web design
We Want To Hear From You!
Do you have any thoughts of your own about “SEO-friendly websites” or “built-in SEO” claims? Feel free to email us at firstname.lastname@example.org. There’s a chance we’ll feature your comment or question on an upcoming episode.