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In episode 11 of The Crux, Jeremy Lopatin, Robbie Bolog, and David Oltean discuss how to determine and allocate your digital marketing budget for 2021 and some of the budgeting challenges caused by the COVID-19 pandemic.
This Episode Helps to Explain:
- Methods for defining your annual marketing budget
- The importance of defining your digital marketing mix for budgeting
- How to allocate your budget
- Budgeting challenges and opportunities caused by the COVID-19 pandemic
- Ways to stay accountable to your budget and goals
Be Featured on Our Podcast!
If you have any budgeting tips of your own or comments about the episode, feel free to email us at [email protected]. There’s a chance we’ll feature your comment or question on an upcoming episode.