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The Crux Episode 10: Diagnosing Paid Search Accounts and Common Mistakes

David Oltean | September 29, 2020 | Digital Advertising, The Crux Podcast


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In episode 10 of The Crux, Riley Duncan, Robbie Bolog, and David Oltean discuss where to start with diagnosing a search advertising account, and some of the most common mistakes within Google Ads accounts.

This Episode Helps to Explain:

  • Where to start when diagnosing an existing Google Ads account
  • Some of the key settings and features to inspect when diagnosing a Google Ads account
  • Some of the common mistakes that lead to wasted ad spend and poor targeting
  • The shortcomings associated with automated features and Smart campaigns within Google Ads
  • Some of the challenges with recommendations from Google reps
  • The importance of configuring goals for tracking the success of Google Ads campaigns

Related Resources:

We Want to Hear From You!

If you have any recommended tactics for diagnosing a paid search account or any experiences you’d like to share, feel free to email us at thecrux@climbmarketing.com. There’s a chance we’ll feature your comment or question on an upcoming episode.

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