Royal Oak Recycling SEO Case Study
Royal Oak Recycling provides end-to-end recycling solutions across the midwest. Although their business had grown steadily over the years, their digital presence was largely unattended. With a website dating back nearly 15 years and built almost entirely with javascript, Royal Oak Recycling was nearly invisible to search engines.
Our Approach
Climb Marketing partnered with FWD to establish an updated digital strategy for Royal Oak Recycling. The project entailed the development of an in-depth SEO strategy, a new approach to driving conversions, and extensive content creation. These all were incorporated into a new website design developed by FWD.
Real Results
Upon launching the new website, Royal Oak Recycling saw an almost immediate up-tick in service inquiries, which they estimated were almost triple their previous volume. Additionally, the new website’s SEO strategy and associated content drove prominent organic visibility across a wide assortment of service, equipment, and materials queries central to their business. What’s more, the SEO strategy as weathered several major updates to Google’s algorithm very favorably – a testament to the strength of the SEO strategy and overall quality of the website.
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“What I appreciate the most about Climb Marketing is the coaching they provide to ensure my team is not only aligned around our strategy and able to clearly articulate goals, but well-positioned to successfully execute and measure our plans. Whether we’re engaged on a project-basis or have retained ongoing support, this emphasis on operational readiness keeps us focused on the right priorities in the right order so we achieve the highest return from our efforts and investments.”
- VP of Marketing & Communications, Gale, a Cengage Company
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Jeremy went from e-commerce entrepreneur to running a digital agency. Along this journey he’s developed a set of skills and cultivated a team that he can draw together to take people up the mountain.