Traction Tools Multi-Channel Advertising/Demo Requests
Traction Tools provides software to help companies implement the methodologies of the Entrepreneurial Operating System® (EOS). Founded in 2013, the popularity of the software grew largely through referrals and partnerships within the EOS community. After launching a new website and establishing an online demo process for potential customers to trial the software, Traction Tools sought to invest heavily in digital marketing to further grow business from the web.
Climb implemented an all-encompassing, iterative digital advertising strategy across search, display, social, and video networks with the goal of driving demos of the software and building brand awareness. Some of these ad platforms included Google and Bing Ads, Facebook Ads, LinkedIn Ads, as well as programmatic and display retargeting options.
Through ongoing management and optimization of ad A/B testing, bid and budgeting strategies, and keyword, geographic, and demographic targeting, Climb helped drive significant month-over-month increases in digital leads. Within six months of launching digital advertising, the average number of monthly demo requests increased by 60%. By month twelve, monthly brand visibility from advertising had increased by a factor of 17.
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“Climb Marketing took the time to understand our complex business and all of our many business sectors, which has really helped communicate our message and generate great results. We see Climb as an extension of our internal marketing team, with a level of service that has been greatly valued across our entire corporation.”
Manager, Marketing Production Department, FAAC-
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Jeremy went from e-commerce entrepreneur to running a digital agency. Along this journey he’s developed a set of skills and cultivated a team that he can draw together to take people up the mountain.
“In a field like digital marketing that’s always evolving, I have every faith we’re in good hands working with the Climb Marketing team. Everyone is earnestly working on growing our business, always on the lookout for new opportunities to optimize and/or broaden our reach. I also appreciate their candor–there’s never a question you’re getting the straight story. You can trust this team to take care of you and do great work!”