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Content Optimization
Case Study

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Climb Marketing/Results/Content Optimization Case Study

FAAC Content Optimization Case Study

FAAC are innovators in simulation-based training and research, for markets ranging from public safety (police, EMS, fire departments) to academic universities. They had experienced a significant increase in organic visibility after launching a new website, but there was still room to grow. While new content had been written for the new website, it hadn’t been optimized, and therefore wasn’t performing to its full potential.


Our Approach

Climb Marketing systematically reviewed all site landing pages and made revisions to content in order to bolster keyword rankings. Climb began by utilizing cutting-edge tools that measure keyword inclusion across top-ranking competitor websites to ensure that FAAC’s content would be more comprehensive and therefore outperform competitor content. This was accomplished both through ensuring that page content covered any semantically related topics to the page’s core theme, as well as taking a data-driven approach to increasing the word count of pages (when necessary).


Real Results

Within three months of beginning content optimization, FAAC saw a substantial increase in search engine visibility. At the completion of content optimization, organic visibility for core keywords had increased by 113% year-over-year, with a corresponding 54% increase in organic traffic. During the timeframe of optimization, website visibility continued to grow and was unhampered by numerous Google algorithm updates.

113%

increase in organic visibility (year over year)

54%

increase in organic traffic

“Climb Marketing took the time to understand our complex business and all of our many business sectors, which has really helped communicate our message and generate great results. We see Climb as an extension of our internal marketing team, with a level of service that has been greatly valued across our entire corporation.”

Jeremy Spohn - Manager, Marketing Production Department, FAAC

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“Climb Marketing took the time to understand our complex business and all of our many business sectors, which has really helped communicate our message and generate great results. We see Climb as an extension of our internal marketing team, with a level of service that has been greatly valued across our entire corporation.”

Jeremy Spohn - Manager, Marketing Production Department, FAAC

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“Climb Marketing took the time to understand our complex business and all of our many business sectors, which has really helped communicate our message and generate great results. We see Climb as an extension of our internal marketing team, with a level of service that has been greatly valued across our entire corporation.”

Jeremy Spohn - Manager, Marketing Production Department, FAAC