Building online leads, traffic, and visibility
At Climb Marketing, we understand the marketing challenges often faced by industrial manufacturers and suppliers — niche markets, long sales cycles and complex offerings.
As a dedicated digital marketing agency with an extensive track record of driving success for manufacturing and industrial brands, Climb can help your marketing team confidently drive online leads, traffic, and visibility to your website. We specialize in B2B digital marketing with deep expertise in website strategy, PPC and social media advertising, search engine optimization, content marketing, conversion rate optimization, and analytics.
Upgrade Your Digital Presence
We’ve worked with an array of manufacturers, suppliers, OEMs, fabricators and industrial service companies and know how to assemble a successful digital marketing strategy. Whether you’re offering custom-built solutions or mass-made components, our proven process is designed to find opportunities in a niche and our thorough research and discovery process helps us gain a deep understanding of our clients’ offerings, target markets and the competitive landscape.
Between targeted advertising and remarketing, precise SEO strategy and compelling content marketing, we excel at helping you reach, attract and engage your target audience. With every strategy we construct, we ensure there’s a thorough analytics measurement plan in place to demonstrate ROI and to determine how your business goals connect to potential clients through your website presence.
Search Engine Optimization
Between our content strategy insights and technical SEO proficiency, we construct and deploy SEO strategies that amplify search engine visibility, organic traffic and inbound leads. We offer keyword-focused content strategies, technical SEO audits, ongoing campaign management, website redesign guidance and SEO coaching programs.
Putting your process into words can be tough, but we rely on our collaborative keyword research process and industry-leading SEO tools to identify the language used by your target audience. Once we’ve established your keyword strategy and mapped out the competitive landscape, we’ll help you expand your reach on search engines through content creation and optimization, technical SEO guidance and ongoing measurement. For marketing teams looking to expand their internal SEO capacity, we are fully transparent about our thought processes and toolbox, and also offer dedicated SEO coaching and training programs.
Our digital advertising team has developed deep expertise in reaching distinct target audiences and maximizing the ROI of your ad budget. We’ll justify every dollar spent on advertising, and the only metric that matters to us is your success—not clicks or “likes” or “shares.”
We’ll research your potential customers’ pains, problems and questions to construct a successful PPC campaign, and can help you build the persona of your ideal customer to hone in on social media advertisements. For deeper industrial niches or emerging technologies, our programmatic advertising services can help you reach precise audiences, and we’ll follow up with carefully calculated retargeting strategies to stay top of mind with your potential clients.
Content is the foundation of any successful marketing campaign, and we’ll draw on our distinguished copywriters to collaborate with your team’s subject matter experts and create compelling copy. We’ll ensure your messaging is on brand and on target, and then partner with dedicated graphic design firms or work with your in-house team to ensure your content is attractively assembled and deployed.
As we work through our research and discovery process, we determine what sorts of content your target audience might be seeking. We’ll determine the keywords you want to hit, what sort of content you need to attract your target audience and how to best position it on your website. Once content is published, we leverage our marketing and advertising expertise to maximize its value across your channels.
Measurement & Analytics
Our marketing agency is built on radical accountability and transparency, relying on comprehensive measurement and reporting to guide every strategic step we’ve taken and explain every step we’re planning on. We specialize in digital analytics configuration and measurement and will build a holistic view of your digital visibility to guide data-driven decisions and promote conversion optimization.
Whether it’s a quote request, contact form submission or a whitepaper download, we can help you identify and implement tracking for the user activities on your website that matter most to you. We also have extensive experience with call tracking and attribution to connect telephone leads to your digital marketing efforts.
“I’ve worked with Jeremy and the Climb Marketing team for over eight years, and can say, without a doubt, that their SEO services are the best around. Their optimization (and eventual redesign) of our website has helped us capture a commanding presence in search engines, fueling our North American growth. And on top of that, they’re a true pleasure to work with – what more could you want in a partner?”