Taking a data-driven approach to digital marketing and advertising
At Climb Marketing, we understand the challenges of digital marketing as a biotech or life science company — complex offerings, limited target markets and the need for distinction.
As a dedicated digital marketing agency with ample experience working with life science brands, Climb can help your marketing team confidently achieve your goals for online leads, traffic and visibility. We specialize in inbound lead generation and have extensive expertise with search engine optimization, targeted digital advertising, content marketing, conversion strategy and analytics.
Helping Life Science Companies Evolve
We’ve worked with an array of biotechnology, medical, pharmaceutical, and science technology brands and recognize the difficulties of digital marketing in these industries. Our proven four-step process is designed to find the opportunities in any niche, and our extensive research and discovery process helps us gain a deep understanding of our clients’ product or service offerings and target markets, no matter how technical or complex they may be.
Whether you’re preparing for a product launch, positioning your company for investment, navigating through a merger or acquisition, or simply looking to get a leg up on the competition, our agency goes beyond simple tactics to develop a deeper marketing strategy that matches your long-term goals. Wherever you are in your company’s evolution, we’re ready, able, and eager to guide you to the next level.
Search Engine Optimization
A sleek website is just a high-tech flyer unless it draws in web traffic that converts to solid leads. Between technical SEO audits, ongoing campaign management, website redesign support and SEO coaching programs, our search experts will help you maximize your website’s organic visibility, traffic and conversions.
For biotech and life science fields faced with limited search volume, we take a microscopic approach to discovering the keywords and search queries that matter most to your target audience. Once we’ve established your keyword strategy and mapped out the competitive landscape, we’ll help you expand your reach on search engines through content strategy, technical SEO guidance and ongoing measurement.
Our digital advertising team has cultivated deep expertise in reaching distinct target audiences and maximizing the ROI of your ad budget. We’ll justify every dollar spent on advertising, and the only metric that matters to us is your success—not clicks or “likes” or “shares.”
We can help you build the persona of your ideal customer to hone in on social media advertisements or research your potential customers’ pains, problems and questions to build a successful PPC campaign. We develop smart retargeting strategies to stay top of mind with your potential clients, and for deeper scientific niches or emerging technologies, our programmatic advertising services can help you reach narrow audiences.
Content is the nucleus of any successful inbound marketing strategy. We draw on a team of distinguished copywriters to interview your internal subject matter experts and create compelling content that’s on message and on brand.
As we work through our research and discovery process, we determine what sorts of content your audience might be seeking. We’ll determine the keywords you want to hit, what sort of content you need to attract your target audience, how to best place it on your site and how to promote it across your channels. We then partner with dedicated graphic design firms or work with your in-house team to ensure your content is attractively executed and delivered.
Analytics & Measurement
Our agency is committed to radical accountability and transparency and our comprehensive measurement plans guide every strategic step we’ve taken and explain every step we’re planning on. We specialize in digital analytics configuration and measurement and will build a holistic view of your digital visibility and impact to help you make data-driven decisions.
Whether it’s a contact form submission, whitepaper download or a webinar sign-up, we can help you identify and implement tracking for the user activities on your website that matter most to you. We also have extensive experience with call tracking and attribution to help you connect the dots throughout your marketing strategy.
“Climb Marketing is our trusted partner for all of our paid search and remarketing campaigns. In our first year working with them, we’ve seen extraordinary results. Jeremy and his team are thoughtful and strategic in their advice about how to grow our business using search engine advertising. We love working with them!”
Where Does It Hurt?
Take our self-assessment to identify your biggest digital marketing needs, and see how Climb Marketing can help.
Need an Expert?
Ready to diagnose your digital marketing strategy? Request a free consultation to discover your opportunities.