Expand Your Horizons Globally
Making the leap from just working in the U.S. to doing business internationally is stressful. There are huge opportunities—whole new audiences, new partnerships, new ways of doing business—but also a slew of pitfalls, both obvious and obscured.
One of the Biggest Pitfalls
Specifically, pursuing short-term solutions and SEO strategies that end up stymying your future growth.
Our goal is to make it easy for you to improve your ranking for valuable keywords, generate leads, and make sales internationally. But the key to success is being sure that your domestic and international SEO strategies line up, so you reap the full benefits of their momentum.
Three Keys to International SEO Strategy and Web Visibility
When we approach international SEO strategy and lead generation, we invest time in helping you surface the three key facets of your global web operations:
- What nations and languages will you be exploring?
- How does your current scope of services/products align with these new environments? Is your entire business going international, or just some portions?
- What’s your long term plan for growth?
Based on your answers—and our own research and discovery process—we can begin to map out a strategy that might be as simple as a new section of your site (with appropriate content, geo-targeting, and optimization), or as expansive as a fully integrated international web presence, SEO campaign, and multi-regional conversion strategy.
It’s vital that this international strategy—whatever form it takes—absolutely minimizes friction for your sales team. That’s why we take the time to understand your backend sales process and apparatus:
- How your sales team interacts with your organization
- How you handle accounts
- The structure of your SalesForce instance and other CRM software
- Other marketing automation integrations important to your process
- …and more
Expert Digital International SEO Services
Even when an organization has a their own web-savvy marketing team, many nuts-and-bolts aspects of international SEO can prove daunting. For example, certain tagging and formatting conventions become critical when operating a site in foreign markets. These range from strictly technical considerations, like being mindful of “x-default hreflang” attributes and other tags, to fairly nuanced considerations of site structure, ccTLD selection, country-targeted content marketing, and so on. Properly configuring the Google Search Console for meaningful international operation is especially tricky.
Our SEO services extend beyond borders to offer special insights to clients operating in other countries. Our agency brings the same proven process and expertise to every SEO engagement, enhanced with a meaningful appreciation for global SEO and how search engines behave in different contexts. The United States and United Kingdom share the same language, but often have very different search experiences.
How Can We Help?
Where Does It Hurt?
Take our self-assessment to identify your biggest digital marketing needs, and see how Climb Marketing can help.
Need an Expert?
Every great partnership starts with that first conversation. Contact us today so we can explore your needs together.
“I’ve had the pleasure of working with the crew at Climb Marketing for 8 years. During this time, they’ve partnered with me to help launch, develop and expand digital marketing programs for two different companies with very distinct dynamics. The strategic approach of Climb Marketing enables them to synthesize complex business challenges and market opportunities into actionable plans that drive tangible results. Climb Marketing has the depth of skill and experience to make them a solid partner to any organization at any phase in their content or marketing journey.”
VP of Marketing & Communications, Gale, a Cengage Company-
International PPC Advertising
Our international paid-search (i.e., “PPC” or “pay-per-click”) services rely on the same hands-on approach as our domestic PPC campaigns. Whenever possible, we manage international and domestic PPC campaigns independently, so we can see what works best where, and test insights to see how they apply in other regions.
A Note on GDPR
The European Union’s GDPR (General Data Protection Regulation) is an especially frightful prospect for many North American (and especially US-based) companies looking to expand into other regions. We are not lawyers—but we know the right lawyers, and can help you smoothly navigate the new expectations and requirements that GDPR brings to operating internationally online.
Thoughtful International Lead Generation
Climb Marketing is sensitive to your sales process, whatever it entails. We align ourselves with your strategy—and, in many cases, can help you align your various global and local SEO strategies with each other.
Ready to take your organization global? Contact us now to explore the rest of the world.
Learn the Story Behind Climb, and How We Can Help Your Business
Hear What We're About From Our Founder
Jeremy went from e-commerce entrepreneur to leading a successful digital marketing agency. Along the way, he’s developed the skills, practices and team to take your business up the mountain.