Our agency helps education marketing teams increase online visibility, drive inbound leads, and confidently meet goals.
At Climb Marketing, we are a dedicated team of digital marketing experts with a focus on inbound lead generation for B2B education companies. We devise forward-thinking digital marketing and advertising strategies to increase online leads, traffic, and visibility, and hold ourselves accountable to our clients’ budget and ROI.
As a dedicated digital agency, we have extensive expertise with search engine optimization (SEO), targeted digital advertising, content marketing, and conversion strategy. With every engagement we take on, we ensure there’s a thorough analytics and tracking plan in place to measure the activities that matter most on your web properties and to hold our strategies accountable.
In a way, we’re also educators ourselves – we’re committed to radical transparency and offer our clients expert coaching and candid guidance on digital marketing and advertising principles. We routinely share our methodologies, data sources, and thought processes to help our clients’ marketing teams expand their own internal capacity and understanding of digital marketing strategy.
Reaching the Audiences and Institutions that Matter Most to Your Business
We’ve worked with an array of brands in the B2B education industry, and we always start with a deep dive into current digital marketing activity and explore the competitive landscape. Our proven four-step process is designed to find the opportunities in any niche, and our extensive research and discovery process helps us gain a deep understanding of our clients’ offerings and target markets.
Utilizing targeted search and social media advertising, comprehensive SEO strategy, and convincing content marketing, we thrive on helping you reach and relate to your target audience – no matter what stage of the marketing funnel they’re in. From initial brand awareness to lead nurturing to closing a sale, we’ll help your team confidently expand your online presence and drive qualified leads to keep your sales team busy.
Search Engine Optimization
All of us–students, teachers, captains of industry, customers–look for answers the same way: we “Google it.” Between technical SEO audits, ongoing campaign management, website redesign support, and SEO coaching programs, our search experts will help you maximize your organic visibility, traffic, and conversions.
For education companies faced with limited search volume, we’ll discover the search queries that matter most to your target market. Once we’ve established your keyword strategy and mapped out the competitive landscape, we’ll help you expand your reach on search engines through content strategy, technical SEO guidance, and ongoing optimization. With every engagement we take on, we aim to educate our clients to better understand SEO best practices, the search landscape in their industry, and language used by their target market.
If you’re looking to reach specific decision-makers or educational institutions, our digital advertising team has cultivated deep expertise in reaching distinct target audiences and maximizing the ROI of your ad budget. We can help you build the persona of your ideal customer to hone in on social media advertisements or research your potential customers’ pains, problems and questions to build a successful PPC campaign. We develop smart retargeting strategies to stay top of mind with your target market, and for deeper niches or education technologies, our programmatic advertising services can help you reach specific audiences.
We are committed to demonstrating the ROI of your digital advertising efforts, and take a transparent approach with reporting the effectiveness of your campaigns. We justify every dollar spent on advertising, and the only metric that matters to us is your success—not clicks or “likes” or “shares.”
Content is at the foundation of any successful inbound marketing strategy. We draw on a team of distinguished copywriters to interview your internal subject matter experts and create compelling content that will resonate with your target audience.
As we work through our research and discovery process, we’ll explore your target market’s needs, pain points, and questions to determine what types of content your audience might be seeking. We’ll determine the keywords you want to hit, what sort of content you need to attract your target audience, how to best place it on your site, and how to promote it across your channels. We then partner with dedicated graphic design firms or work with your in-house team to ensure your content is attractively assembled and published.
Analytics & Measurement
We specialize in digital analytics configuration and measurement and will build a holistic view of the impact of your digital marketing campaigns to help you make data-driven decisions. We create comprehensive measurement plans to guide every strategic step we’ve taken and to explain every step we’re planning on. We also routinely offer analytics coaching and guidance, and take pride in helping our clients better understand how to measure and interpret their website’s performance.
Whether you’re focused on online sales, form submissions, demo requests, whitepaper downloads, or webinar sign-ups, we can help you implement tracking for the user activities on your website that matter most to your team. We also have extensive experience with CRM integration and call tracking and attribution to help you connect the dots throughout your marketing and sales funnel.
“I’ve had the pleasure of working with the crew at Climb Marketing for 8 years. During this time, they’ve partnered with me to help launch, develop and expand digital marketing programs for two different companies with very distinct dynamics. The strategic approach of Climb Marketing enables them to synthesize complex business challenges and market opportunities into actionable plans that drive tangible results. Climb Marketing has the depth of skill and experience to make them a solid partner to any organization at any phase in their content or marketing journey.”
Where Does It Hurt?
Take our self-assessment to identify your digital marketing strengths and weaknesses, and to see how Climb Marketing can help.
Need an Expert?
Every great partnership starts with that first conversation. Contact us to discuss your marketing ideas or needs.