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Arbor Teas Co-Founder Comes Full Circle, Opening Office for Digital Marketing Agency in Former Tea Headquarters

David Oltean | July 17, 2019 | Company News

Climb Marketing opens its doors at 1342 N. Main St. Suite #4 in Ann Arbor

Ann Arbor, Mich. (July 17, 2019) — With the opening of a new office for his budding digital marketing agency Climb Marketing, Arbor Teas co-founder Jeremy Lopatin has come full circle, establishing the agency’s headquarters in the same building that served as Arbor Teas’ first official space.

Lopatin founded Arbor Teas with his wife Aubrey in 2004, before beginning his transition from e-commerce entrepreneur to digital marketing consultant in 2010. After cultivating his digital marketing expertise for nearly 15 years, and assembling a team of web-savvy strategists along the way, Lopatin officially launched Climb Marketing in 2018.

Climb provides expert digital marketing services to a range of clientele, with specialization in search engine optimization, digital advertising and lead generation services. The new Ann Arbor office will serve as the formal headquarters for Climb Marketing, though the agency is setup to operate remotely, with current employees working from other states and even internationally.

Lopatin got his start in digital marketing by necessity, managing Arbor Teas’ online presence to ensure that company’s success. In the process, he realized that he had a greater passion for consulting, which provided the sort of diversity he savors. As the Arbor Teas team grew and its web presence matured, Lopatin stepped away from day-to-day involvement in the business to enter the agency space, where he developed an even stronger command of search engine optimization, digital advertising and web analytics.

Climb Marketing is the culmination of Lopatin’s entrepreneurial, freelance and agency marketing experience. Together with a capable and dedicated team, the agency helps its clients navigate the complex and ever-changing digital marketing landscape, overcome their competition and reach their digital summit.

Lopatin says, “It’s hard to know where to focus your efforts in today’s digital marketing environment. We know, because we’ve been there. So we’ve dedicated ourselves to providing the services and support that marketing teams need to achieve their goals for online visibility, traffic and leads. It’s a passion shared by our entire team.”

In addition to Climb Marketing’s headquarters in Ann Arbor, the agency also recently opened a satellite office in Nashville, Tennessee where its paid media team is based.

Arbor Teas continues to operate out of the same commercial complex in Ann Arbor at 1342 N. Main St., but has expanded over the years to occupy other suites.


About Climb Marketing

Climb Marketing provides top-caliber digital marketing services to B2B companies, so in-house marketing teams can confidently achieve their goals for visibility, traffic, and leads. Climb specializes in demand generation through search engine optimization (SEO), paid search advertising (PPC), social media advertising, and display advertising/retargeting. Climb also provides the content, creative, and measurement support to ensure successful campaigns.

About Arbor Teas

Arbor Teas’ daily mission is to find the world’s most fantastic organic teas, and deliver them to its customers as sustainably as possible. From an exceptional collection of organic and Fair Trade Certified® teas, to its Carbonfree® business practices, and backyard compostable packaging, the company’s passion is steeped in a desire to do worldly good, with a vision to remain organic to a tea.™ For more information, visit


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