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The Crux Episode 17: Website Design Strategy with Ross Johnson of 3.7 Designs

In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing needs.
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The Crux Episode 16: What is “SEO-Friendly” Website Design?

If you’ve ever worked on a new website project, you’ve probably come across web development agencies that claim to have "SEO built in" to their websites or that they offer "SEO-friendly" websites. But what do these claims actually mean? Taylor and David discuss in episode 16 of The Crux podcast.
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The Crux Episode 15: Google Ads is Updating Broad Match Modifier & Phrase Match Keywords

In episode 15 of The Crux, Riley Duncan, Robbie Bolog, and David Oltean discuss the recently announced Google Ads update that is phasing out Broad Match Modifier (BMM) keywords and altering Phrase Match features.
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The Crux Episode 14: Want to Start a Podcast? Here’s What We Learned in Our First Year

In episode 14 of The Crux, David Oltean and Jeremy Lopatin discuss the mistakes and successes they've had over the first year of recording a podcast. The discussion outlines the importance of defining a purpose, target audience, and format for podcasts, and includes advice for new podcasters on set up, recording remotely, and mixing and mastering.
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The Crux Episode 13: Predicting Digital Marketing Trends in 2021

In episode 13 of The Crux, the Climb Marketing team reviews the major digital marketing news and trends in 2020, and predicts upcoming priorities and changes in 2021.
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The Crux Episode 12: Preparing for Core Web Vitals

In episode 12 of The Crux, Climb Marketing's SEO team discusses Google's Core Web Vitals metrics, and offers tips for preparing websites for the Core Web Vitals rollout in May of 2021.
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The Crux Episode 11: Planning Your Digital Marketing Budget for 2021

In episode 11 of The Crux, Jeremy Lopatin, Robbie Bolog, and David Oltean discuss how to determine and allocate your digital marketing budget for 2021 and some of the budgeting challenges caused by the COVID-19 pandemic.
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The Crux Episode 10: Diagnosing Paid Search Accounts and Common Mistakes

In episode 10 of The Crux podcast, our digital advertising team discusses where to start with diagnosing a paid search account and some of the most common mistakes they find in Google Ads campaigns.
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The Crux Episode 9: Essential Google Analytics Skills for Digital Marketers

In episode 9 of The Crux, David Oltean and Robbie Bolog discuss their favorite features within Google Analytics and the essential measurement and analytics skills all digital marketers should have.
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The Crux Episode 8: Staffing Your In-House Digital Marketing Team

In episode 9 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house.
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