Climb Logo

Climb Marketing Blog

Climb Marketing/Our Blog/The Crux Podcast

The Crux Episode 12: Preparing for Core Web Vitals

In episode 12 of The Crux, Climb Marketing's SEO team discusses Google's Core Web Vitals metrics, and offers tips for preparing websites for the Core Web Vitals rollout in May of 2021.
Read More

The Crux Episode 11: Planning Your Digital Marketing Budget for 2021

In episode 11 of The Crux, Jeremy Lopatin, Robbie Bolog, and David Oltean discuss how to determine and allocate your digital marketing budget for 2021 and some of the budgeting challenges caused by the COVID-19 pandemic.
Read More

The Crux Episode 10: Diagnosing Paid Search Accounts and Common Mistakes

In episode 10 of The Crux podcast, our digital advertising team discusses where to start with diagnosing a paid search account and some of the most common mistakes they find in Google Ads campaigns.
Read More

The Crux Episode 9: Essential Google Analytics Skills for Digital Marketers

In episode 9 of The Crux, David Oltean and Robbie Bolog discuss their favorite features within Google Analytics and the essential measurement and analytics skills all digital marketers should have.
Read More

The Crux Episode 8: Staffing Your In-House Digital Marketing Team

In episode 9 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house.
Read More

The Crux Episode 7: SEO Pet Peeves

In episode 8 of The Crux podcast, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.
Read More

The Crux Episode 6: Digital Marketing Strategy During COVID-19

In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising ethics during a crisis, the shift away from in-person sales activities and where to allocate spend and resources.
Read More

The Crux Episode 5: 2020 SEO Algorithm Updates, Featured Snippet Changes & Trends

In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
Read More

The Crux Podcast Episode 4: How to Hire a Digital Marketing Agency

In the Crux's fourth episode, Robbie Bolog and Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
Read More

The Crux Podcast Episode 3: Organizing Paid Search Accounts

In The Crux's third episode, Climb's Digital Advertising team shares their approach to structuring Paid Search accounts for streamlined management and positive results.
Read More
1
2
4
5
Next