Climb Marketing Blog

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy.
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In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish + Grit, joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B email campaigns, how to approach email marketing for niche or highly technical industries, how to address long sales cycles with email, and tactics to avoid in B2B campaigns.
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In this episode of The Crux, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wouldn’t want your company to be affiliated with.
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In episode 20 of The Crux, David and Taylor discuss ways to future-proof your website and mitigate the risk of losing organic traffic and search engine visibility due to algorithm updates.
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In episode 19 of The Crux, David and Robbie discuss the importance of personalizing digital marketing campaigns with Nate Langley, Chief Marketing Officer of Applied Fitness Solutions. Nate shares his experience with taking a human-first approach to marketing and tips on how to execute successful personalized campaigns.
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In episode 18 of The Crux, David and Jeremy discuss fractional staffing for digital marketing specialist roles and the advantages of hiring fractional employees.
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In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing needs.
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If you’ve ever worked on a new website project, you’ve probably come across web development agencies that claim to have "SEO built in" to their websites or that they offer "SEO-friendly" websites. But what do these claims actually mean? Taylor and David discuss in episode 16 of The Crux podcast.
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In episode 15 of The Crux, Riley Duncan, Robbie Bolog, and David Oltean discuss the recently announced Google Ads update that is phasing out Broad Match Modifier (BMM) keywords and altering Phrase Match features.
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In episode 14 of The Crux, David Oltean and Jeremy Lopatin discuss the mistakes and successes they've had over the first year of recording a podcast. The discussion outlines the importance of defining a purpose, target audience, and format for podcasts, and includes advice for new podcasters on set up, recording remotely, and mixing and mastering.
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