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The Crux Episode 9: Essential Google Analytics Skills for Digital Marketers

In episode 9 of The Crux, David Oltean and Robbie Bolog discuss their favorite features within Google Analytics and the essential measurement and analytics skills all digital marketers should have.
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The Crux Episode 8: Staffing Your In-House Digital Marketing Team

In episode 9 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house.
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The Crux Episode 7: SEO Pet Peeves

In episode 8 of The Crux podcast, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.
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The Crux Episode 6: Digital Marketing Strategy During COVID-19

In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising ethics during a crisis, the shift away from in-person sales activities and where to allocate spend and resources.
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The Crux Episode 5: 2020 SEO Algorithm Updates, Featured Snippet Changes & Trends

In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
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The Crux Podcast Episode 4: How to Hire a Digital Marketing Agency

In the Crux's fourth episode, Robbie Bolog and Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
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The Crux Podcast Episode 3: Organizing Paid Search Accounts

In The Crux's third episode, Climb's Digital Advertising team shares their approach to structuring Paid Search accounts for streamlined management and positive results.
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The Crux Podcast Episode 2: Where to Start with SEO Research and Discovery

In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approaches and thought processes when diagnosing the state of Search Engine Optimization on a website.
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The Crux Podcast Episode 1: Conversion Rate Optimization (CRO) for B2B Websites

In the first episode of our new podcast, The Crux, Robbie Bolog and David Oltean introduce the show and discuss common conversion rate optimization (CRO) issues for B2B websites.
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