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The Crux Episode 23: Copywriting Tips for B2B Websites

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy.
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The Crux Episode 20: Future-Proofing Your Website for Search Algorithm Updates

In episode 20 of The Crux, David and Taylor discuss ways to future-proof your website and mitigate the risk of losing organic traffic and search engine visibility due to algorithm updates.
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What is SEO-Friendly Website Design?

Phrases like “SEO-friendly web design” are a bit ambiguous, and developers’ attention to detail with SEO can vary dramatically. We’re sharing a list of “SEO-friendly” website considerations below so marketers can better understand what to expect from these types of claims.
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The Crux Episode 16: What is “SEO-Friendly” Website Design?

If you’ve ever worked on a new website project, you’ve probably come across web development agencies that claim to have "SEO built in" to their websites or that they offer "SEO-friendly" websites. But what do these claims actually mean? Taylor and David discuss in episode 16 of The Crux podcast.
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Should You Outsource SEO?

As an SEO agency, we're a bit biased, but we firmly believe in the value of outsourcing Search Engine Optimization, especially for B2B companies or industries that lean heavily on organic traffic. We're listing some reasons for outsourcing SEO along with some considerations to make sure you're getting the most out of an engagement with an SEO agency or consultant.
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The Crux Episode 12: Preparing for Core Web Vitals

In episode 12 of The Crux, Climb Marketing's SEO team discusses Google's Core Web Vitals metrics, and offers tips for preparing websites for the Core Web Vitals rollout in May of 2021.
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The Guide to the Core Web Vitals Update

Earlier this year, Google announced three additional Page Experience metrics that will become important search ranking factors in early 2021. In this blog, we're reviewing the new metrics and sharing some tips for improving your scores.
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SEO Strategy for Manufacturers and Industrial Brands: Components and Challenges

Search engines are often the leading source of website traffic for B2B manufacturing and industrial companies, and a sound SEO strategy can offer lasting visibility, traffic and leads for your brand. In this blog, we're sharing an overview of SEO strategy for industrial and manufacturing brands.
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The Crux Episode 7: SEO Pet Peeves

In episode 8 of The Crux podcast, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.
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COVID-19 Digital Marketing and Advertising Resources

We’ve assembled a list of digital marketing and advertising resources to help you navigate through the Coronavirus crisis, including grants, ad credits, free training courses and tips to ensure your digital presence reflects any limitations or closures as a result of the virus.
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