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The Crux Episode 5: 2020 SEO Algorithm Updates, Featured Snippet Changes & Trends

In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
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Exploring Search Engine Optimization? Start with These Three Questions

There are three questions I always ask at the start of an SEO engagement, and despite the fact that technical SEO is my strong suit, none of the three questions are technical at all! Instead, they reflect SEO problems that might be hiding in plain sight. They’re just so obvious that most marketers don’t even […]
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How To Use Our Bulk Metadata Testing Tools

SEO team at Climb Marketing has always longed for a tool that could check meta titles and descriptions in bulk, so we built one. Check out this article for a demo on our pixel width tools.
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Four Key SEO and PPC Synergies

PPC and SEO strategies can interlock, support, and amplify each other in several key ways. Wisely investing in a little of each is much better than dumping a ton of money into one or the other. Click to read about the four main synergies between PPC advertising and SEO.
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PPC vs. SEO: Which is More Important?

Which is better for your business - PPC or SEO? Click to read about the ideal relationship between SEO and PPC and the advantages of both channels.
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The Crux Podcast Episode 2: Where to Start with SEO Research and Discovery

In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approaches and thought processes when diagnosing the state of Search Engine Optimization on a website.
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3 Ways to Use Google’s Advanced Search Operators for SEO Strategy

Not all SEO analysis requires expensive tools and software platforms – some of the most helpful internal and competitive research can be done simply by using Google’s search bar. Google’s advanced search operators are command phrases that can be used within a Google search to refine and filter results. Whether you’re looking to limit search […]
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Understanding Google’s Search Operators

As a digital marketer or SEO, it’s incredibly helpful to understand how to use search operators: Google’s built-in commands for modifying or refining search queries.  What Are Search Operators? Search operators are symbol characters or command phrases created by Google to modify the intent or results of a Google search. Some search operators refine results […]
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Image File Size Analysis for SEO on Websites that Automatically Scale Images

Many websites have begun improving user experience and page load speed by dynamically serving different image resolutions dependent on the size of the user’s browser. This means that a user on a large-screen desktop computer may be served an image of one size (i.e. a 800×400 pixel banner), while a mobile user will be served […]
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