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Gain Deep Insights from Advanced Call Tracking Features

By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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Call Tracking: Shining Light into the Blindspot Plaguing B2B Digital Marketing

If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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Google Analytics Best Practices: Using Multiple Views

Within every Google Analytics property, you’re afforded up to 25 unique views, yet the vast majority of Analytics configurations seem to only have a single view set up for reporting. We're sharing our must-have views for preserving data integrity and providing simplicity with analyzing data.
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The Crux Podcast Episode 1: Conversion Rate Optimization (CRO) for B2B Websites

In the first episode of our new podcast, The Crux, Robbie Bolog and David Oltean introduce the show and discuss common conversion rate optimization (CRO) issues for B2B websites.
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