Climb Logo

Climb Marketing Blog

Climb Marketing/Our Blog/Digital Marketing

The Crux Episode 23: Copywriting Tips for B2B Websites

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy.
Read More

The Crux Episode 22: Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)

In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish + Grit, joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B email campaigns, how to approach email marketing for niche or highly technical industries, how to address long sales cycles with email, and tactics to avoid in B2B campaigns.
Read More

Meeting-Free Days: A Great Hack for Being Productive and Staying Sane

Is your team struggling to find time to work on their most challenging tasks? Maybe a disruptive meeting schedule is to blame. How did we get here? Meetings are the easy go-to when it comes to making group decisions or just checking in with your team. But at most companies, they can easily get out […]
Read More

3 Reasons You Should Use LinkedIn Lead Gen Ads

For many, ad campaigns are the primary driver of new prospects and potential leads. However, a variety of problems often plague digital advertising campaigns. We cover three common issues faced by advertisers and how LinkedIn Lead Generation Ads address them.
Read More

Fractional Staffing for Digital Marketing Roles

Fractional staffing can be a cost-effective way for growing or transitioning businesses to gain the expertise of seasoned marketing executives or specialists without having to pay a full annual salary. If you're wondering how fractional staffing arrangements work, what marketing roles work best as fractional employees, and what companies are best suited for fractional hires, we're breaking it down on our blog.
Read More

The Crux Episode 18: Fractional Staffing for Digital Marketing Roles

In episode 18 of The Crux, David and Jeremy discuss fractional staffing for digital marketing specialist roles and the advantages of hiring fractional employees.
Read More

The Crux Episode 17: Website Design Strategy with Ross Johnson of 3.7 Designs

In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing needs.
Read More

7 Best Practices for Digital Agency Reporting

Client reporting is an opportunity to demonstrate success and trust. We cover 7 best practices when developing a report to build your client-agency relationship.
Read More

Programming Languages for Digital Marketing Teams

Coding skills are no longer the domain of just developers. They bestow a huge advantage on almost anyone, regardless of job title. If you're in charge of either hiring or professional development for a marketing team, it's essential to have some basic understanding of what coding skills will make an impact on your team, and who needs them most.
Read More

The Crux Episode 14: Want to Start a Podcast? Here’s What We Learned in Our First Year

In episode 14 of The Crux, David Oltean and Jeremy Lopatin discuss the mistakes and successes they've had over the first year of recording a podcast. The discussion outlines the importance of defining a purpose, target audience, and format for podcasts, and includes advice for new podcasters on set up, recording remotely, and mixing and mastering.
Read More
Previous