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Programming Languages for Digital Marketing Teams

Coding skills are no longer the domain of just developers. They bestow a huge advantage on almost anyone, regardless of job title. If you're in charge of either hiring or professional development for a marketing team, it's essential to have some basic understanding of what coding skills will make an impact on your team, and who needs them most.
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The Crux Episode 14: Want to Start a Podcast? Here’s What We Learned in Our First Year

In episode 14 of The Crux, David Oltean and Jeremy Lopatin discuss the mistakes and successes they've had over the first year of recording a podcast. The discussion outlines the importance of defining a purpose, target audience, and format for podcasts, and includes advice for new podcasters on set up, recording remotely, and mixing and mastering.
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The Crux Episode 13: Predicting Digital Marketing Trends in 2021

In episode 13 of The Crux, the Climb Marketing team reviews the major digital marketing news and trends in 2020, and predicts upcoming priorities and changes in 2021.
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What is Audio Marketing & How to Create an Audio Marketing Strategy for Your Business

Audio marketing has a simple definition. It refers to marketing initiatives where the output is audio content, as opposed to written or visual content. What's the best way to create audio content based on your budget & business?
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Free Webinar: How to Structure Your Digital Marketing Team

We’re offering a free webinar on December 15th at 1 p.m., where we'll share tips on structuring and staffing your digital marketing team. Click here to register.
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How to Structure Your Digital Marketing Team

While there's no perfect digital marketing team structure, there are essential functions all teams should cover. Check out our blog for tips on structuring your marketing team.
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The Crux Episode 11: Planning Your Digital Marketing Budget for 2021

In episode 11 of The Crux, Jeremy Lopatin, Robbie Bolog, and David Oltean discuss how to determine and allocate your digital marketing budget for 2021 and some of the budgeting challenges caused by the COVID-19 pandemic.
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Which Digital Marketing Services Should You Outsource?

All marketing teams are faced with limited time and resources, so it's often a necessity to outsource digital marketing services so in-house marketers can focus on core competencies. The tricky part is deciding which digital marketing functions should be contracted out.
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The Crux Episode 8: Staffing Your In-House Digital Marketing Team

In episode 9 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house.
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SparkToro Review: Simplifying Audience Intelligence & Diversifying Marketing Investment

The former CEO of Moz, Rand Fishkin, is back at it again with a new digital marketing analysis platform: SparkToro. The Climb Marketing team had an opportunity to dive into an early-access version of SparkToro and put the audience intelligence platform to the test.
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