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Fractional Staffing for Digital Marketing Roles

Fractional staffing can be a cost-effective way for growing or transitioning businesses to gain the expertise of seasoned marketing executives or specialists without having to pay a full annual salary. If you're wondering how fractional staffing arrangements work, what marketing roles work best as fractional employees, and what companies are best suited for fractional hires, we're breaking it down on our blog.
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The Crux Episode 18: Fractional Staffing for Digital Marketing Roles

In episode 18 of The Crux, David and Jeremy discuss fractional staffing for digital marketing specialist roles and the advantages of hiring fractional employees.
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The Crux Episode 17: Website Design Strategy with Ross Johnson of 3.7 Designs

In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing needs.
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7 Best Practices for Digital Agency Reporting

Client reporting is an opportunity to demonstrate success and trust. We cover 7 best practices when developing a report to build your client-agency relationship.
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Programming Languages for Digital Marketing Teams

Coding skills are no longer the domain of just developers. They bestow a huge advantage on almost anyone, regardless of job title. If you're in charge of either hiring or professional development for a marketing team, it's essential to have some basic understanding of what coding skills will make an impact on your team, and who needs them most.
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The Crux Episode 14: Want to Start a Podcast? Here’s What We Learned in Our First Year

In episode 14 of The Crux, David Oltean and Jeremy Lopatin discuss the mistakes and successes they've had over the first year of recording a podcast. The discussion outlines the importance of defining a purpose, target audience, and format for podcasts, and includes advice for new podcasters on set up, recording remotely, and mixing and mastering.
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The Crux Episode 13: Predicting Digital Marketing Trends in 2021

In episode 13 of The Crux, the Climb Marketing team reviews the major digital marketing news and trends in 2020, and predicts upcoming priorities and changes in 2021.
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What is Audio Marketing & How to Create an Audio Marketing Strategy for Your Business

Audio marketing has a simple definition. It refers to marketing initiatives where the output is audio content, as opposed to written or visual content. What's the best way to create audio content based on your budget & business?
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Free Webinar: How to Structure Your Digital Marketing Team

We’re offering a free webinar on December 15th at 1 p.m., where we'll share tips on structuring and staffing your digital marketing team. Click here to register.
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How to Structure Your Digital Marketing Team

While there's no perfect digital marketing team structure, there are essential functions all teams should cover. Check out our blog for tips on structuring your marketing team.
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