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The Crux Episode 7: Meet Hubert Sawyers III, Our Director of Digital Advertising

 Streaming Platforms: Spotify | Apple Podcasts | Google Podcasts | Anchor.fm | Pocket Casts | Overcast | Breaker | RadioPublic In episode 7 of The Crux podcast, Climb Marketing’s new Director of Digital Advertising, Hubert Sawyers III, shares the story behind his path into digital marketing, a few favorite past projects, and some of […]
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SparkToro Review: Simplifying Audience Intelligence & Diversifying Marketing Investment

The former CEO of Moz, Rand Fishkin, is back at it again with a new digital marketing analysis platform: SparkToro. The Climb Marketing team had an opportunity to dive into an early-access version of SparkToro and put the audience intelligence platform to the test.
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Considerations for B2B Marketers During the COVID-19 Crisis

There are a number of challenges for marketers to fret over while stay-at-home orders are in effect, including budget cuts, operational shutdowns, sales uncertainty and advertising ethics. We’ve detailed some of the most important considerations for B2B digital marketers as they grapple with the new norms of social distancing policies and consumer behavior during the Coronavirus crisis.
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The Crux Episode 6: Digital Marketing Strategy During COVID-19

In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising ethics during a crisis, the shift away from in-person sales activities and where to allocate spend and resources.
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COVID-19 Digital Marketing and Advertising Resources

We’ve assembled a list of digital marketing and advertising resources to help you navigate through the Coronavirus crisis, including grants, ad credits, free training courses and tips to ensure your digital presence reflects any limitations or closures as a result of the virus.
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Want a Website that Performs? Turn on the Lights!

Most organizations approach digital marketing like a prospector exploring a cave with nothing but a candle. It's an incremental, piecemeal approach that seems responsible and safe. While an incremental approach to building a website can seem cheaper, it's usually extremely expensive and inefficient in the long term.
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The Crux Podcast Episode 4: How to Hire a Digital Marketing Agency

In the Crux's fourth episode, Robbie Bolog and Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
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Gain Deep Insights from Advanced Call Tracking Features

By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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Call Tracking: Shining Light into the Blindspot Plaguing B2B Digital Marketing

If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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Hiring a Digital Marketing Agency: Pitfalls, Red Flags, and Deal Breakers

There are five major red flags that you should watch for before you sign on with a digital marketing company. No one of these is a deal breaker by itself, but each is sufficient reason for caution.
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