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Want a Website that Performs? Turn on the Lights!

Most organizations approach digital marketing like a prospector exploring a cave with nothing but a candle. It's an incremental, piecemeal approach that seems responsible and safe. While an incremental approach to building a website can seem cheaper, it's usually extremely expensive and inefficient in the long term.
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The Crux Podcast Episode 4: How to Hire a Digital Marketing Agency

In the Crux's fourth episode, Robbie Bolog and Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
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Gain Deep Insights from Advanced Call Tracking Features

By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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Call Tracking: Shining Light into the Blindspot Plaguing B2B Digital Marketing

If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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Hiring a Digital Marketing Agency: Pitfalls, Red Flags, and Deal Breakers

There are five major red flags that you should watch for before you sign on with a digital marketing company. No one of these is a deal breaker by itself, but each is sufficient reason for caution.
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How to Hire a Digital Marketing Agency: Questions, Questions, Questions

There are a lot of agencies out there with slick websites, seemingly revolutionary systems, and tall promises. Once you've found a digital marketing agency that looks like a good fit, here are six key questions you'll want to ask.
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Is it Time for You to Hire a Digital Marketing Agency?

Is it time to build up your in-house digital marketing team, or does it make more sense to seek out a qualified agency? We've created a quick test to determine which choice is best for you.
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The Crux Podcast Episode 1: Conversion Rate Optimization (CRO) for B2B Websites

In the first episode of our new podcast, The Crux, Robbie Bolog and David Oltean introduce the show and discuss common conversion rate optimization (CRO) issues for B2B websites.
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Understanding Google’s Search Operators

As a digital marketer or SEO, it’s incredibly helpful to understand how to use search operators: Google’s built-in commands for modifying or refining search queries.  What Are Search Operators? Search operators are symbol characters or command phrases created by Google to modify the intent or results of a Google search. Some search operators refine results […]
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