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Four Key SEO and PPC Synergies

PPC and SEO strategies can interlock, support, and amplify each other in several key ways. Wisely investing in a little of each is much better than dumping a ton of money into one or the other. Click to read about the four main synergies between PPC advertising and SEO.
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PPC vs. SEO: Which is More Important?

Which is better for your business - PPC or SEO? Click to read about the ideal relationship between SEO and PPC and the advantages of both channels.
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The Advantages of Paid Search Advertising for B2B Companies

There are a number of advantages that make pay-per-click (PPC) advertising on paid search platforms a great fit for many B2B (business-to-business) companies.
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The Crux Podcast Episode 3: Organizing Paid Search Accounts

In The Crux's third episode, Climb's Digital Advertising team shares their approach to structuring Paid Search accounts for streamlined management and positive results.
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Gain Deep Insights from Advanced Call Tracking Features

By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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Call Tracking: Shining Light into the Blindspot Plaguing B2B Digital Marketing

If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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LinkedIn and Bing Ads Integration: How Excited Should You Be?

Microsoft’s acquisition of LinkedIn back in June 2016 left many of us in the paid search advertising world dreaming of future integrations between the two tech powerhouses. Safe to assume the $26 billion acquisition wasn’t made without future profit generation in mind, and ad revenue is lucrative for both companies. Fast forward to October 2018 […]
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