Climb Marketing Blog

Climb Marketing's digital advertising team held a webinar on Thursday, May 7th titled "COVID-19 and Digital Advertising: How to Think and Act Now." We've added an on-demand video of the webinar and a text transcription to our blog.
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The former CEO of Moz, Rand Fishkin, is back at it again with a new digital marketing analysis platform: SparkToro. The Climb Marketing team had an opportunity to dive into an early-access version of SparkToro and put the audience intelligence platform to the test.
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In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising ethics during a crisis, the shift away from in-person sales activities and where to allocate spend and resources.
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We’ve assembled a list of digital marketing and advertising resources to help you navigate through the Coronavirus crisis, including grants, ad credits, free training courses and tips to ensure your digital presence reflects any limitations or closures as a result of the virus.
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PPC and SEO strategies can interlock, support, and amplify each other in several key ways. Wisely investing in a little of each is much better than dumping a ton of money into one or the other. Click to read about the four main synergies between PPC advertising and SEO.
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Which is better for your business - PPC or SEO? Click to read about the ideal relationship between SEO and PPC and the advantages of both channels.
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There are a number of advantages that make pay-per-click (PPC) advertising on paid search platforms a great fit for many B2B (business-to-business) companies.
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In The Crux's third episode, Climb's Digital Advertising team shares their approach to structuring Paid Search accounts for streamlined management and positive results.
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By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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