Climb Marketing Blog

There are a number of advantages that make pay-per-click (PPC) advertising on paid search platforms a great fit for many B2B (business-to-business) companies.
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In The Crux's third episode, Climb's Digital Advertising team shares their approach to structuring Paid Search accounts for streamlined management and positive results.
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By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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Microsoft’s acquisition of LinkedIn back in June 2016 left many of us in the paid search advertising world dreaming of future integrations between the two tech powerhouses. Safe to assume the $26 billion acquisition wasn’t made without future profit generation in mind, and ad revenue is lucrative for both companies. Fast forward to October 2018 […]
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