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The Crux Podcast Episode 3: Organizing Paid Search Accounts

In The Crux's third episode, Climb's Digital Advertising team shares their approach to structuring Paid Search accounts for streamlined management and positive results.
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Gain Deep Insights from Advanced Call Tracking Features

By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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Call Tracking: Shining Light into the Blindspot Plaguing B2B Digital Marketing

If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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Google Analytics Best Practices: Using Multiple Views

Within every Google Analytics property, you’re afforded up to 25 unique views, yet the vast majority of Analytics configurations seem to only have a single view set up for reporting. We're sharing our must-have views for preserving data integrity and providing simplicity with analyzing data.
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Hiring a Digital Marketing Agency: Pitfalls, Red Flags, and Deal Breakers

There are five major red flags that you should watch for before you sign on with a digital marketing company. No one of these is a deal breaker by itself, but each is sufficient reason for caution.
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How to Hire a Digital Marketing Agency: Questions, Questions, Questions

There are a lot of agencies out there with slick websites, seemingly revolutionary systems, and tall promises. Once you've found a digital marketing agency that looks like a good fit, here are six key questions you'll want to ask.
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The Crux Podcast Episode 2: Where to Start with SEO Research and Discovery

In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approaches and thought processes when diagnosing the state of Search Engine Optimization on a website.
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Is it Time for You to Hire a Digital Marketing Agency?

Is it time to build up your in-house digital marketing team, or does it make more sense to seek out a qualified agency? We've created a quick test to determine which choice is best for you.
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The Crux Podcast Episode 1: Conversion Rate Optimization (CRO) for B2B Websites

In the first episode of our new podcast, The Crux, Robbie Bolog and David Oltean introduce the show and discuss common conversion rate optimization (CRO) issues for B2B websites.
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Climb Marketing Promotes Robbie Bolog to VP of Client Services

This October, Climb Marketing announced the promotion of Robbie Bolog to Vice President of Client Services. In the new role, Bolog will manage delivery of services to all clients, and oversee Climb’s team of digital marketing strategists and project managers.
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