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Which Digital Marketing Services Should You Outsource?

All marketing teams are faced with limited time and resources, so it's often a necessity to outsource digital marketing services so in-house marketers can focus on core competencies. The tricky part is deciding which digital marketing functions should be contracted out.
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The Crux Episode 9: Essential Google Analytics Skills for Digital Marketers

In episode 9 of The Crux, David Oltean and Robbie Bolog discuss their favorite features within Google Analytics and the essential measurement and analytics skills all digital marketers should have.
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The Crux Episode 8: Staffing Your In-House Digital Marketing Team

In episode 9 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house.
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SEO Strategy for Manufacturers and Industrial Brands: Components and Challenges

Search engines are often the leading source of website traffic for B2B manufacturing and industrial companies, and a sound SEO strategy can offer lasting visibility, traffic and leads for your brand. In this blog, we're sharing an overview of SEO strategy for industrial and manufacturing brands.
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The Crux Episode 7: SEO Pet Peeves

In episode 8 of The Crux podcast, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.
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On-Demand Webinar – COVID-19 and Digital Advertising: How to Think and Act Now

Climb Marketing's digital advertising team held a webinar on Thursday, May 7th titled "COVID-19 and Digital Advertising: How to Think and Act Now." We've added an on-demand video of the webinar and a text transcription to our blog.
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SparkToro Review: Simplifying Audience Intelligence & Diversifying Marketing Investment

The former CEO of Moz, Rand Fishkin, is back at it again with a new digital marketing analysis platform: SparkToro. The Climb Marketing team had an opportunity to dive into an early-access version of SparkToro and put the audience intelligence platform to the test.
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Considerations for B2B Marketers During the COVID-19 Crisis

There are a number of challenges for marketers to fret over while stay-at-home orders are in effect, including budget cuts, operational shutdowns, sales uncertainty and advertising ethics. We’ve detailed some of the most important considerations for B2B digital marketers as they grapple with the new norms of social distancing policies and consumer behavior during the Coronavirus crisis.
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The Crux Episode 6: Digital Marketing Strategy During COVID-19

In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising ethics during a crisis, the shift away from in-person sales activities and where to allocate spend and resources.
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COVID-19 Digital Marketing and Advertising Resources

We’ve assembled a list of digital marketing and advertising resources to help you navigate through the Coronavirus crisis, including grants, ad credits, free training courses and tips to ensure your digital presence reflects any limitations or closures as a result of the virus.
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