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Should You Outsource SEO?

As an SEO agency, we're a bit biased, but we firmly believe in the value of outsourcing Search Engine Optimization, especially for B2B companies or industries that lean heavily on organic traffic. We're listing some reasons for outsourcing SEO along with some considerations to make sure you're getting the most out of an engagement with an SEO agency or consultant.
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The Crux Episode 13: Predicting Digital Marketing Trends in 2021

In episode 13 of The Crux, the Climb Marketing team reviews the major digital marketing news and trends in 2020, and predicts upcoming priorities and changes in 2021.
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What is Audio Marketing & How to Create an Audio Marketing Strategy for Your Business

Audio marketing has a simple definition. It refers to marketing initiatives where the output is audio content, as opposed to written or visual content. What's the best way to create audio content based on your budget & business?
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How to Apply Agile to Your Marketing Team

Agile is a project management style made popular by software development teams, but it has been adopted by other departments because of the benefits to clients and workers alike. Learn how to apply the Agile to your marketing team.
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The Crux Episode 12: Preparing for Core Web Vitals

In episode 12 of The Crux, Climb Marketing's SEO team discusses Google's Core Web Vitals metrics, and offers tips for preparing websites for the Core Web Vitals rollout in May of 2021.
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Free Webinar: How to Structure Your Digital Marketing Team

We’re offering a free webinar on December 15th at 1 p.m., where we'll share tips on structuring and staffing your digital marketing team. Click here to register.
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How to Structure Your Digital Marketing Team

While there's no perfect digital marketing team structure, there are essential functions all teams should cover. Check out our blog for tips on structuring your marketing team.
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The Guide to the Core Web Vitals Update

Earlier this year, Google announced three additional Page Experience metrics that will become important search ranking factors in early 2021. In this blog, we're reviewing the new metrics and sharing some tips for improving your scores.
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The Crux Episode 11: Planning Your Digital Marketing Budget for 2021

In episode 11 of The Crux, Jeremy Lopatin, Robbie Bolog, and David Oltean discuss how to determine and allocate your digital marketing budget for 2021 and some of the budgeting challenges caused by the COVID-19 pandemic.
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The Crux Episode 10: Diagnosing Paid Search Accounts and Common Mistakes

In episode 10 of The Crux podcast, our digital advertising team discusses where to start with diagnosing a paid search account and some of the most common mistakes they find in Google Ads campaigns.
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