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Hiring a Digital Marketing Agency: Pitfalls, Red Flags, and Deal Breakers

There are five major red flags that you should watch for before you sign on with a digital marketing company. No one of these is a deal breaker by itself, but each is sufficient reason for caution.
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How to Hire a Digital Marketing Agency: Questions, Questions, Questions

There are a lot of agencies out there with slick websites, seemingly revolutionary systems, and tall promises. Once you've found a digital marketing agency that looks like a good fit, here are six key questions you'll want to ask.
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The Crux Podcast Episode 2: Where to Start with SEO Research and Discovery

In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approaches and thought processes when diagnosing the state of Search Engine Optimization on a website.
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Is it Time for You to Hire a Digital Marketing Agency?

Is it time to build up your in-house digital marketing team, or does it make more sense to seek out a qualified agency? We've created a quick test to determine which choice is best for you.
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The Crux Podcast Episode 1: Conversion Rate Optimization (CRO) for B2B Websites

In the first episode of our new podcast, The Crux, Robbie Bolog and David Oltean introduce the show and discuss common conversion rate optimization (CRO) issues for B2B websites.
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Climb Marketing Promotes Robbie Bolog to VP of Client Services

This October, Climb Marketing announced the promotion of Robbie Bolog to Vice President of Client Services. In the new role, Bolog will manage delivery of services to all clients, and oversee Climb’s team of digital marketing strategists and project managers.
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3 Ways to Use Google’s Advanced Search Operators for SEO Strategy

Not all SEO analysis requires expensive tools and software platforms – some of the most helpful internal and competitive research can be done simply by using Google’s search bar. Google’s advanced search operators are command phrases that can be used within a Google search to refine and filter results. Whether you’re looking to limit search […]
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Understanding Google’s Search Operators

As a digital marketer or SEO, it’s incredibly helpful to understand how to use search operators: Google’s built-in commands for modifying or refining search queries.  What Are Search Operators? Search operators are symbol characters or command phrases created by Google to modify the intent or results of a Google search. Some search operators refine results […]
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Arbor Teas Co-Founder Comes Full Circle, Opening Office for Digital Marketing Agency in Former Tea Headquarters

Climb Marketing opens its doors at 1342 N. Main St. Suite #4 in Ann Arbor Ann Arbor, Mich. (July 17, 2019) — With the opening of a new office for his budding digital marketing agency Climb Marketing, Arbor Teas co-founder Jeremy Lopatin has come full circle, establishing the agency’s headquarters in the same building that […]
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Image File Size Analysis for SEO on Websites that Automatically Scale Images

Many websites have begun improving user experience and page load speed by dynamically serving different image resolutions dependent on the size of the user’s browser. This means that a user on a large-screen desktop computer may be served an image of one size (i.e. a 800×400 pixel banner), while a mobile user will be served […]
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