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Want a Website that Performs? Turn on the Lights!

Most organizations approach digital marketing like a prospector exploring a cave with nothing but a candle. It's an incremental, piecemeal approach that seems responsible and safe. While an incremental approach to building a website can seem cheaper, it's usually extremely expensive and inefficient in the long term.
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The Crux Episode 5: 2020 SEO Algorithm Updates, Featured Snippet Changes & Trends

In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
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Exploring Search Engine Optimization? Start with These Three Questions

There are three questions I always ask at the start of an SEO engagement, and despite the fact that technical SEO is my strong suit, none of the three questions are technical at all! Instead, they reflect SEO problems that might be hiding in plain sight. They’re just so obvious that most marketers don’t even […]
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How To Use Our Bulk Metadata Testing Tools

SEO team at Climb Marketing has always longed for a tool that could check meta titles and descriptions in bulk, so we built one. Check out this article for a demo on our pixel width tools.
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Four Key SEO and PPC Synergies

PPC and SEO strategies can interlock, support, and amplify each other in several key ways. Wisely investing in a little of each is much better than dumping a ton of money into one or the other. Click to read about the four main synergies between PPC advertising and SEO.
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The Crux Podcast Episode 4: How to Hire a Digital Marketing Agency

In the Crux's fourth episode, Robbie Bolog and Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
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PPC vs. SEO: Which is More Important?

Which is better for your business - PPC or SEO? Click to read about the ideal relationship between SEO and PPC and the advantages of both channels.
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Climb Marketing Donates $4,000 in Inaugural Charitable Giving Program

Climb Marketing launched its first annual charitable profit-sharing program with $4,000 in donations to eight different non-profit organizations. Climb’s Charitable Giving Program is part of the digital marketing agency’s pledge to give back to the communities where employees work.
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Our Team’s Choices for our First Annual Charitable Giving Program

Through our first annual Charitable Giving Program, each team member at Climb was granted a portion of the agency’s 2019 profits to give to a 501(c)3 non-profit charity (or charities) of their choice. We're sharing each of our nominations below and why we’re passionate about supporting their causes.
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The Advantages of Paid Search Advertising for B2B Companies

There are a number of advantages that make pay-per-click (PPC) advertising on paid search platforms a great fit for many B2B (business-to-business) companies.
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