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Considerations for B2B Marketers During the COVID-19 Crisis

There are a number of challenges for marketers to fret over while stay-at-home orders are in effect, including budget cuts, operational shutdowns, sales uncertainty and advertising ethics. We’ve detailed some of the most important considerations for B2B digital marketers as they grapple with the new norms of social distancing policies and consumer behavior during the Coronavirus crisis.
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The Crux Episode 6: Digital Marketing Strategy During COVID-19

In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising ethics during a crisis, the shift away from in-person sales activities and where to allocate spend and resources.
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COVID-19 Digital Marketing and Advertising Resources

We’ve assembled a list of digital marketing and advertising resources to help you navigate through the Coronavirus crisis, including grants, ad credits, free training courses and tips to ensure your digital presence reflects any limitations or closures as a result of the virus.
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Want a Website that Performs? Turn on the Lights!

Most organizations approach digital marketing like a prospector exploring a cave with nothing but a candle. It's an incremental, piecemeal approach that seems responsible and safe. While an incremental approach to building a website can seem cheaper, it's usually extremely expensive and inefficient in the long term.
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The Crux Episode 5: 2020 SEO Algorithm Updates, Featured Snippet Changes & Trends

In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
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Exploring Search Engine Optimization? Start with These Three Questions

There are three questions I always ask at the start of an SEO engagement, and despite the fact that technical SEO is my strong suit, none of the three questions are technical at all! Instead, they reflect SEO problems that might be hiding in plain sight. They’re just so obvious that most marketers don’t even […]
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How To Use Our Bulk Metadata Testing Tools

SEO team at Climb Marketing has always longed for a tool that could check meta titles and descriptions in bulk, so we built one. Check out this article for a demo on our pixel width tools.
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Four Key SEO and PPC Synergies

PPC and SEO strategies can interlock, support, and amplify each other in several key ways. Wisely investing in a little of each is much better than dumping a ton of money into one or the other. Click to read about the four main synergies between PPC advertising and SEO.
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The Crux Podcast Episode 4: How to Hire a Digital Marketing Agency

In the Crux's fourth episode, Robbie Bolog and Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
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PPC vs. SEO: Which is More Important?

Which is better for your business - PPC or SEO? Click to read about the ideal relationship between SEO and PPC and the advantages of both channels.
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