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Our Team’s Nonprofit Picks for Our 3rd Annual Charitable Giving Program

The Climb team is proud to have continued our tradition of making charitable donations to nonprofit organizations for the third year running. Click to read.
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The Crux Episode 23: Copywriting Tips for B2B Websites

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy.
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The Crux Episode 22: Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)

In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish + Grit, joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B email campaigns, how to approach email marketing for niche or highly technical industries, how to address long sales cycles with email, and tactics to avoid in B2B campaigns.
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The Crux Episode 21: Ensuring Your Google Ads Placements Match Your Company’s Values

In this episode of The Crux, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wouldn’t want your company to be affiliated with.
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Meeting-Free Days: A Great Hack for Being Productive and Staying Sane

Is your team struggling to find time to work on their most challenging tasks? Maybe a disruptive meeting schedule is to blame. How did we get here? Meetings are the easy go-to when it comes to making group decisions or just checking in with your team. But at most companies, they can easily get out […]
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3 Reasons You Should Use LinkedIn Lead Gen Ads

For many, ad campaigns are the primary driver of new prospects and potential leads. However, a variety of problems often plague digital advertising campaigns. We cover three common issues faced by advertisers and how LinkedIn Lead Generation Ads address them.
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The Crux Episode 20: Future-Proofing Your Website for Search Algorithm Updates

In episode 20 of The Crux, David and Taylor discuss ways to future-proof your website and mitigate the risk of losing organic traffic and search engine visibility due to algorithm updates.
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Is Your Ad Campaign Funding Hate and Misinformation?

Is your ad campaign funding hate and misinformation? If you’re not careful, it might be. Many companies view Google Ads placement exclusion lists as a way to make sure they’re only paying for clicks from potentially qualified customers by excluding irrelevant websites from their Display Network advertising campaign. And while that’s important, exclusion lists are […]
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The Crux Episode 19: Adding a Human Element to Your Marketing Campaigns

In episode 19 of The Crux, David and Robbie discuss the importance of personalizing digital marketing campaigns with Nate Langley, Chief Marketing Officer of Applied Fitness Solutions. Nate shares his experience with taking a human-first approach to marketing and tips on how to execute successful personalized campaigns.
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Fractional Staffing for Digital Marketing Roles

Fractional staffing can be a cost-effective way for growing or transitioning businesses to gain the expertise of seasoned marketing executives or specialists without having to pay a full annual salary. If you're wondering how fractional staffing arrangements work, what marketing roles work best as fractional employees, and what companies are best suited for fractional hires, we're breaking it down on our blog.
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