Climb Marketing Blog

There are a number of advantages that make pay-per-click (PPC) advertising on paid search platforms a great fit for many B2B (business-to-business) companies.
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In The Crux's third episode, Climb's Digital Advertising team shares their approach to structuring Paid Search accounts for streamlined management and positive results.
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By using call recording features within modern call tracking platforms, even the most modest operation can get an unprecedented view into who their customers are, what they need--and how well your team is meeting those needs.
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If you don’t have a way to accurately attribute phone calls back to their original source, you can’t really figure out which of your marketing efforts is earning its keep. In this article, we're exploring the benefits of call tracking for B2B companies.
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Within every Google Analytics property, you’re afforded up to 25 unique views, yet the vast majority of Analytics configurations seem to only have a single view set up for reporting. We're sharing our must-have views for preserving data integrity and providing simplicity with analyzing data.
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There are five major red flags that you should watch for before you sign on with a digital marketing company. No one of these is a deal breaker by itself, but each is sufficient reason for caution.
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There are a lot of agencies out there with slick websites, seemingly revolutionary systems, and tall promises. Once you've found a digital marketing agency that looks like a good fit, here are six key questions you'll want to ask.
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In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approaches and thought processes when diagnosing the state of Search Engine Optimization on a website.
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Is it time to build up your in-house digital marketing team, or does it make more sense to seek out a qualified agency? We've created a quick test to determine which choice is best for you.
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In the first episode of our new podcast, The Crux, Robbie Bolog and David Oltean introduce the show and discuss common conversion rate optimization (CRO) issues for B2B websites.
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