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Hubert Sawyers III Joins Climb Marketing as Director of Digital Advertising

Climb Marketing has added Metro Detroit digital marketing veteran Hubert Sawyers III as the company’s new Director of Digital Advertising.
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The Crux Episode 8: SEO Pet Peeves

In episode 8 of The Crux podcast, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.
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The Crux Episode 7: Meet Hubert Sawyers III, Our Director of Digital Advertising

 Streaming Platforms: Spotify | Apple Podcasts | Google Podcasts | Anchor.fm | Pocket Casts | Overcast | Breaker | RadioPublic In episode 7 of The Crux podcast, Climb Marketing’s new Director of Digital Advertising, Hubert Sawyers III, shares the story behind his path into digital marketing, a few favorite past projects, and some of […]
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On-Demand Webinar – COVID-19 and Digital Advertising: How to Think and Act Now

Climb Marketing's digital advertising team held a webinar on Thursday, May 7th titled "COVID-19 and Digital Advertising: How to Think and Act Now." We've added an on-demand video of the webinar and a text transcription to our blog.
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SparkToro Review: Simplifying Audience Intelligence & Diversifying Marketing Investment

The former CEO of Moz, Rand Fishkin, is back at it again with a new digital marketing analysis platform: SparkToro. The Climb Marketing team had an opportunity to dive into an early-access version of SparkToro and put the audience intelligence platform to the test.
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Considerations for B2B Marketers During the COVID-19 Crisis

There are a number of challenges for marketers to fret over while stay-at-home orders are in effect, including budget cuts, operational shutdowns, sales uncertainty and advertising ethics. We’ve detailed some of the most important considerations for B2B digital marketers as they grapple with the new norms of social distancing policies and consumer behavior during the Coronavirus crisis.
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The Crux Episode 6: Digital Marketing Strategy During COVID-19

In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising ethics during a crisis, the shift away from in-person sales activities and where to allocate spend and resources.
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COVID-19 Digital Marketing and Advertising Resources

We’ve assembled a list of digital marketing and advertising resources to help you navigate through the Coronavirus crisis, including grants, ad credits, free training courses and tips to ensure your digital presence reflects any limitations or closures as a result of the virus.
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Want a Website that Performs? Turn on the Lights!

Most organizations approach digital marketing like a prospector exploring a cave with nothing but a candle. It's an incremental, piecemeal approach that seems responsible and safe. While an incremental approach to building a website can seem cheaper, it's usually extremely expensive and inefficient in the long term.
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The Crux Episode 5: 2020 SEO Algorithm Updates, Featured Snippet Changes & Trends

In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
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