We help technology marketing teams scale up activity, increase online visibility, and confidently meet goals.
Climb Marketing is a dedicated team of digital marketing experts with extensive expertise in digital strategy and inbound lead generation. We devise digital marketing strategies to increase online leads, traffic, and visibility for B2B technology companies, and offer candid, expert guidance to help marketing teams scale up for success.
As a dedicated digital marketing agency, we work in a technology-driven space ourselves and understand the common challenges of digital marketing for tech companies. If you’re struggling to generate inbound leads, lacking brand awareness, or having trouble explaining the benefits of your product or service, we can help.
We specialize in inbound lead generation and have extensive expertise with search engine optimization (SEO), targeted digital advertising, content marketing, and conversion strategy. With every engagement we take on, we ensure there’s a thorough analytics and tracking plan in place to measure the activities that matter most on your web properties and to hold our strategies accountable to your budget.
Helping Technology Companies Reach Their Target Audience
We’ve worked with an array of software and SaaS companies and brands centered on emerging technologies, and we always start with a deep dive into current digital marketing activity and explore the competitive landscape. Our proven four-step process is designed to find the opportunities in any niche, and our extensive research and discovery process helps us gain a deep understanding of our clients’ technologies and target markets, no matter how technical or complex they may be.
Once we understand your target audience and their online behavior, we deploy targeted search and social media advertising, comprehensive SEO strategy, and convincing content marketing to help you reach and relate to them – no matter what stage of the marketing funnel they’re in. From initial brand awareness to lead nurturing to closing a sale, we’ll help your team confidently expand your online presence and drive qualified leads to keep your sales team busy.
Search Engine Optimization
A sleek website is just a high-tech flyer unless it draws in web traffic that converts to solid leads. Providing technical SEO audits, ongoing campaign management, website redesign support, and SEO coaching programs, our search experts will help you maximize your organic visibility, traffic and conversions. We’re committed to radical transparency at Climb, and always aim to help our clients better understand the search landscape and language used by their target market.
For technology companies faced with limited target markets and search volume, we’ll discover the search queries that matter most to your target market. If your company operates in a fast-growing field, we take a forward-thinking approach to consider growth in demand and change in language over time. Once we’ve established your keyword strategy and mapped out the competitive landscape, we’ll help you expand your reach on search engines through content strategy, technical SEO guidance, and ongoing optimization.
Our digital advertising team has cultivated deep expertise in reaching distinct target audiences and maximizing the ROI of your ad budget. We can help you build the persona of your ideal customer to hone in on social media advertisements or research your potential customers’ pains, problems and questions to build a successful PPC campaign. We develop smart retargeting strategies to stay top of mind with your potential clients, and for deeper niches or emerging technologies, our programmatic advertising services can help you reach narrow audiences.
We are committed to demonstrating the ROI of your digital advertising efforts, and take a transparent approach to reporting the effectiveness of your campaigns. We justify every dollar spent on advertising, and the only metric that matters to us is your success—not clicks or “likes” or “shares.”
Content is at the core of any successful inbound marketing strategy. We draw on a team of distinguished copywriters to interview your internal subject matter experts and create compelling content that’s on message and on brand.
As we work through our research and discovery process, we’ll explore your target market’s needs, pain points, and questions to determine what sorts of content your audience might be seeking. We’ll determine the keywords you want to hit, what sort of content you need to attract your target audience, how to best place it on your site, and how to promote it across your channels. We then partner with dedicated graphic design firms or work with your in-house team to ensure your content is attractively assembled and published.
Analytics & Measurement
We specialize in digital analytics configuration and measurement and will build a holistic view of your digital visibility and impact to help you make data-driven decisions. We create comprehensive measurement plans to guide every strategic step we’ve taken and to explain every step we’re planning on. Whether it’s a form submission, demo request, whitepaper download, or a webinar sign-up, we can help you identify and implement tracking for the user activities on your website that matter most to your team.
We routinely offer analytics coaching and guidance, and enjoy helping our clients better understand how to measure and interpret their website’s performance. We also have extensive experience with CRM integration and call tracking and attribution to help you connect the dots throughout your marketing strategy.
“Climb Marketing took the time to understand our complex business and all of our many business sectors, which has really helped communicate our message and generate great results. We see Climb as an extension of our internal marketing team, with a level of service that has been greatly valued across our entire corporation.”
Where Does It Hurt?
Take our self-assessment to identify your biggest digital marketing needs, and to see how Climb Marketing can help.
Need an Expert?
Every great partnership starts with that first conversation. We’re happy to discuss your marketing ideas or needs.