Below you can find our free PPC ad editor. This tool is intended to help digital marketers write better ad copy, and do it more quickly! It can convert text to title case (usually a best practice for PPC ads), implement dynamic keyword insertion, deduplicate, and more. Full documentation of all of the ad copy tool’s functions is included below the tool for your reference.
Capitalization
Dynamic Keyword Insertion
Deduplication
Find and Replace
Find: Replace with:
Prepend & Append
Text:
Dealing with Whitespace
Remove Characters
the first characters from the beginning of each line
the last characters from the end of each line
PPC Ad Editor Documentation & Walkthrough
The number of options the editor provides can seem overwhelming at first, so here’s a bit of information about its functionality:
Title Case & Capitalization
Most ad copy that we write ends up being in Title Case. But if we’re using language provided to us by the client, like the company’s tagline or product description, it can be time consuming to do that conversion by hand.
- To title case: Converts Your Text to Title Case, Which Looks Like This! It Can Handle Multiple Sentences, Hyphenated-Words, and Lots of Other Style Rules That Other Tools Lack.
- To lower case: converts your text to lower case, which looks like this. pretty simple!
- To upper case: CONVERTS YOUR TEXT TO UPPER CASE. MAY BE INTERPRETED AS SHOUTING ON THE INTERNET, SO BE CAREFUL!
Dynamic Keyword Insertion
Dynamic Keyword Insertion is a relatively new Google Ads feature that allows you to write ad text that is dynamically updated to include one of your keywords that matches the language used by the searcher. You can read more about it here. Part of why we chose to add this feature to the editor is that if you try to do this in Excel, you might run into some problems where Excel tries to interpret it as a formula or math, and will give error messages. Our tool is custom-built for it, so there won’t be those issues with our editor.
Deduplication
This quickly deduplicates your input (by line). Optimized to handle even huge amounts of data, so go wild! It’s likely faster than Excel on most computers.
Find & Replace
This will replace every instance of the first box with whatever is in the second box. It can be done in a case-sensitive way, which pays attention to the capitalization of the input, or an insensitive way, which does not.
Prepend and Append
These two functions allow you to prepend (place before) or append (place after) any bit of text to each line that you’ve entered into the editor. Good for adding calls-to-action.
Dealing with Whitespace
- Zap leading/trailing white space: This will remove things like spaces, tabs/indentation, etc from the beginning or end of each line. Removes one character per time you press the button.
- Zap double spacing: If for some reason your input is double spaced, you can click this to remove that. If it’s triple spaced or more, hit the button multiple times!
Remove Characters
These two functions allow you to remove a specified number of characters from the beginning or end of every line. So if you need to get rid of some useless text in your input, this is an easy way to do it!